Posting in Urdu and Arabic: a practical guide for social media
How to create readable, on-brand social media posts in Urdu and Arabic: right-to-left layouts, fonts, mixing English and captions.
Nexora Studio team · 2026-10-20
Many businesses in Pakistan, the Gulf and beyond reach more customers in Urdu or Arabic than in English, yet most design tools assume left-to-right text. Here's how to make right-to-left posts that look right and read well.
Use fonts made for the script
Urdu is traditionally written in Nastaliq, a flowing style with letters that join and stack. Arabic posts usually use Naskh. Generic fonts often break letter joining or make text hard to read. Choose a font designed for the script and test it at phone size.
Mirror the layout, not just the text
Right-to-left readers scan from the right. Headlines, lists and icons should start on the right, and arrows should point the other way. Simply right-aligning English-style layouts looks awkward.
Give the text more room
Nastaliq letters rise and fall more than Latin letters. Increase line spacing so lines don't collide, and keep headlines short.
Be deliberate about mixing languages
Brand names, product names and numbers often stay in English, and that's fine. Keep each sentence in one language where possible, so readers don't switch direction mid-line.
Make video captions readable
On short videos, captions do much of the work, because many people watch without sound. Use large, high-contrast captions and leave each one on screen long enough to read.
How Nexora Studio handles this
Nexora Studio creates posts in 8 languages, including Urdu and Arabic. It uses Noto Nastaliq Urdu and Noto Naskh Arabic, mirrors layouts and adds extra line spacing for Urdu. Videos in Urdu and Arabic use captions and music, with an optional robotic voiceover. Try it free.
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